The impact of the epidemic, the adjustment of national industrial policies, and the Matthew effect led to the intensification of industry differentiation. The first wave of terminal brand closure in the New Year took the lead in the seemingly prosperous electric vehicle industry. This wave of bankruptcy, the biggest impact in addition to the enterprise staff, and suppliers, please do a good risk assessment.
Recently, a well-known electric vehicle brand in Zhejiang Taizhou Youhu electric vehicle enterprise bankruptcy news triggered the whole electric vehicle industry chain violent turmoil. The direct reason for the bankruptcy of Youhu is that Linhai Hongxin Packaging Co., Ltd. applied to the court for bankruptcy liquidation on the grounds that Taizhou Youhu Electric Vehicle Co., Ltd. was insolvent and unable to pay off due debts. The court has also issued a notice that the business will be taken over by other companies.
Coincidentally, another heavyweight enterprise Qianjiang lithium bankruptcy liquidation also let the industry eyebrows. Recently, a "Zhejiang Qianjiang Motorcycle Co., Ltd. on the holding subsidiary was applied for bankruptcy liquidation and reorganization of the announcement", in the electric vehicle industry circle is widely spread.
In Wuxi, Maiwei CoolCar, known as "Wuxi Coolcar leader", was shut down by the Xishan District Court in Wuxi, Jiangsu Province on December 4, 2020.
In Guangdong, Songji Electric Vehicles is also suspected of going bankrupt. According to the informed sources, the boss of Songji has sold the plant in Shenzhen for many years, transferred the property, and has defaulted on many due payments. Tianneng alone has owed more than 40 million yuan!
The bankruptcy wave of electric vehicle industry is quite representative in China's manufacturing industry, which is mainly reflected in the elimination and the survival space squeezed by the leading brand due to policy changes.
Take the electric vehicle industry as an example. Since the implementation of the new national standard in 2019, the scale of domestic electric bicycle manufacturers has been reduced from about 1,000 in previous years to only 170 at present. Such failures will be repeated in other industries.
Secondly, in recent years, as China's economy has reached a certain stage and the capital market has become increasingly mature, the competition among enterprises has become more fierce, and some leading enterprises with easy access to resources have gradually expanded their market shares, and the Matthew effect has emerged. Under the continuous squeeze of top brands, the market share of small and medium-sized brands has been shrinking, and their profits have been squeezed, which finally leads to poor management and bankruptcy.
In fact, in 2021, the terminal industry will be far more than the electric vehicle industry, small household appliances, automobiles, e-commerce, catering, medical beauty, dairy and other industries will usher in market reshuffle adjustment.
2021 will not only be a year of increasing tide of closures, but also a year of constant strength of the leading enterprises and the emergence of innovative enterprises. The reshuffled industry will have greater development!